Shake Up Call

Last night’s magnitude 6.9 earthquake off of the coast of Eureka, California was reminder that we live in earthquake country.  Thankfully, there were no reports of injuries or damage and the ocean tremor did not generate a tsunami.

Judy was in Tokyo, riding the train to the airport, when the 8.9 Tōhoku earthquake struck. Her immediate reaction was simple: to reach out to her digital networks, and let them know what was happening. Tomorrow, March 11 is the 3rd Anniversary of the Tōhoku earthquake and tsunami.

Earthquakes can happen at any time with little or no warning.  That’s why it’s important to take simple steps now so we’re ready for any emergency.

Get Connected: When disaster strikes, we come together to help each other. Getting prepared is about knowing your neighbors, saying hi to the regulars at the local market, and staying in touch with family and friends—both digitally and in person.

Gather Supplies: Whether you’re just starting out or a preparedness pro, gathering your emergency supplies is easy. A good rule of thumb is to have supplies for about 3 days, or 72 hours. You’ll be surprised at how much you already have.

Make a Plan with your People: A little foresight can go a long way—make a plan now, so you know how to find and get in touch with your people when something happens. The same connections that are important in everyday life—with friends, family, neighbors, and communities—are even more crucial in a crisis.

For more information visit  SF72 is your hub for emergency preparedness. You’ll find information about what to do in an emergency, simple steps to get connected, and useful guides to help you get prepared.

The Fall Post-Season Recap

With a deep exhale and as we look forward to a new year, the DEM Community Engagement Team is taking a look back upon this energetic, dynamic, and FUN fall season of preparedness.

And without further ado, the DEM 2012 fall preparedness lineup!

Taking it to the Streets: the SF Heroes LIVE Game!

So, we have this great app.  It’s called SF Heroes and it’s on iPhone and Android smart phone platforms. If you haven’t already, we hope you’ll download it and join the fun.  SF Heroes is one of DEM’s online, social mechanism for learning about how to be prepared for an emergency; but what about an in-person way to do the same? Well, we are happy to share that we have indeed thought of that, and are making available to San Francisco this October SF Heroes LIVE! The SF Heroes preparedness iPhone and Android app brought to…life!

What is SF Heroes LIVE?
The SF Heroes LIVE game is a live action and in-person version of SF Heroes, the smart phone preparedness social gaming app. Get a group of friends together as a team or play individually to complete in fun and creative challenges and tasks that will help you to get prepared for just about any kind of emergency.

How does SF Heroes LIVE Work?
Starting October 11, begin a week-long quest to earn points as you complete tasks and compete for prizes designed to enhance your superhero emergency preparedness knowledge and skills. You’ll also share your successes with your friends on your favorite social media channels. And then one week later, join us at Jillian’s at the Metreon on the evening of October 18 for an exciting celebration of your preparedness prowess with others from the game.

How to Play SF Heroes LIVE?
The first steps to participate in SF Heroes LIVE are to download the SF Heroes app to your phone and choose your superhero identity; don’t forget to invite your friends on Facebook to join the superhero ranks (you’ll be able to do this directly from the app). The next step is to preregister yourself and/or your team for the live game at (preregistration is open now!) where you will also find a list of the local businesses providing prizes, which include Fiat Lux, Fresh and Easy, Jillians, Trader Joes, Ritual Coffee Brewers, Cole Hardware, and our sponsoring partner Target.

Be part of the SF Heroes experience and help our city to be ready for…anything!

The SF Heroes Promotional Video

A few months ago on the DEM Blog, we posted Coming Soon to a YouTube Channel Near You, a blog about filming the SF Heroes promotional video and its goal to to explain what the SF Heroes app is and how it promotes emergency preparedness–in a fun and campy way.  We wanted the film to be unique, non-govie and virally catchy; we think we succeeded!

So, DEM is thrilled to release the SF Heroes short film to San Francisco! And, when you watch, we hope will share with your networks.  To you monster experts out there, can you name the monster in the film? Here’s a hint: H.P. Lovecraft.

Earthquakes Happen!

Last week the California Academy of Sciences opened its newest exhibit: Earthquake. It is an awesome combination of seismic science (who’d have thought that African ostrich chicks and earthquakes have so much in common) and earthquake preparedness education. We were fortunate to be able to work with the exhibit designers regarding the earthquake preparedness section content, and are elated to see the exhibit come to ‘life’. The thought of the masses learning about earthquakes and how to be ready for them has us giddy; but what has us particularly excited is that we were invited to work with the Academy to weave positive and value-based messaging throughout the People Prepare section of the exhibit.

DEM’s Stance on Preparedness Messaging
We have put a lot of thought into our preparedness communications (check out the Preparedness Movement Communications Strategy, which sums up how conduct emergency preparedness communications and outreach). Our goal is to get people to want to be ready—and inspire them to seek out the how to’s of preparedness (check out the DEM Blog Eat Your Vegetables for more on this topic). So, how to get people to want to seek out how to be prepared? By framing preparedness messages around what people care about. That means we need to think about who we are reaching and what they value—and use that as the rallying topic around preparedness.

Value-based messaging brought to life!

How we are Delivering the Message
Last April we worked with our private sector partners to deliver our established positive and value-based preparedness messaging through the Who Are You Shopping For? emergency supplies shopping campaign. And now with the California Academy of Sciences Earthquake Exhibit we have a two year window to deliver our message. At the heart of it: working with other organizations that are conduits to our target audiences is the key to us being able to deliver the message to San Franciscans.

DEM’s QuakeQuiz is a part of the People Prepare section of the exhibit.

Thank you California Academy of Sciences for including DEM’s positive and value-based messaging into the Earthquake Exhibit; we truly believe these messages have the power to ‘stick’ with all of us who live in earthquake-prone regions and will inspire and motivate us to be ready for an earthquake.  BTW, the Shake House exhibit, set inside a replica of a San Francisco Victorian-era dining room is so cool!

The DEM team who worked with California Academy of Sciences exhibit designers on the People Prepare section of the exhibit. From left to right: DEM’s Resilience and Recovery Manager, Alicia Johnson; Strategic Communications Planner, Kristin Hogan; Community Liaison, Doris Padilla; and Deputy Director, Rob Dudgeon.